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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Weddings 826
Weddings 826
89 reviews
· Wedding Dresses · Chicago, IL

Weddings 826 is a unique and affordable bridal boutique in Chicago, Illinois. This specialty shop offers some of the country’s most popular designers, as well as fabulous off the rack dresses sold at a discount. Weddings 826 has an extensive inventory of both dresses and bridal accessories, so... (Wedding Dresses)

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Normans  Bridal
Normans Bridal
258 reviews
· Wedding Dresses · Springfield, MO

Normans Bridal is a wedding dress and attire shop based in Springfield, Missouri. This full-service bridal salon offers simple dresses and elegant gowns. With their expansive collection, you are sure to find a dress that is perfect for your special day. They offer affordable prices along with... (Wedding Dresses)

Houston Bridal Gallery
Houston Bridal Gallery
99 reviews
· Wedding Dresses · Houston, TX

A full-service bridal salon in Houston, Texas, Houston Bridal Gallery specializes in unique and distinct wedding gowns and bridesmaid dresses at affordable prices. Family owned and operated, the company has been enchanting brides and their bridal parties since 1993. Boasting a shabby-chic,... (Wedding Dresses)

Modern Bride and Formal Shop
Modern Bride and Formal Shop
258 reviews
· Wedding Dresses · Bedford, NH

Modern Bride and Formal Shop is a premier bridal salon in Bedford, New Hampshire, that has over 7,500 square feet of space. With the region’s largest selection of designer gowns, it’s no wonder brides travel from every corner of New England to shop here. Modern Bride has been family-owned and... (Wedding Dresses)

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Affordable Preservation Company
Affordable Preservation Company
138 reviews
· Wedding Dresses · Long Beach, CA

As the industry leader for top quality professional wedding dress preservation, our service has been trusted by over 3 million delighted brides for over 100 years, since 1913. Serving customers throughout the US with top quality preservation at affordable prices delieverd right to your door (home or... (Wedding Dresses)

Loretta Bridal Boutique
Loretta Bridal Boutique
146 reviews
· Wedding Dresses · Bonita Springs, FL

Loretta Bridal Boutique is a full-service wedding boutique in Bonita Springs, Florida that also serves the surrounding areas of Fort Myers and Naples. They specialize in providing beautiful gowns for brides, bridesmaids, flower girls, and mothers of the bride and groom with turnarounds of less than... (Wedding Dresses)

Something Blue Bridal Boutique
Something Blue Bridal Boutique
50 reviews
· Wedding Dresses · Puyallup, WA

About us Something Blue Bridal Boutique offers Wedding Dresses and Bridal Party attire to Bride’s in the Seattle- Tacoma area. As an independently owned boutique, we provide personalized service in a comfortable and elegant environment.We have a heart for people and a love for helping Bride’s say... (Wedding Dresses)

Arlet Bridal Couture
Arlet Bridal Couture
36 reviews
· Wedding Dresses · Riverside, CA

Arlet Bridal Couture is a bride's dream come true! With endless choices of couture gowns and class A service, your experience will be unforgettable!We understand that searching for a wedding gown is such a special moment in a bride's journey, at Arlet Bridal we pride ourselves in making that moment... (Wedding Dresses)

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Dimitra Designs
Dimitra Designs
136 reviews
· Wedding Dresses · Greenville, SC

Dimitra Designs Bridal Emporium is a family owned and operated bridal and formalwear store located in Greenville, South Carolina. They carry a large variety of designer gowns in any and every style you may want; not to mention their extensive options of bridesmaids dresses, mothers' gowns, and... (Wedding Dresses)

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Designer Loft
Designer Loft
82 reviews
· Wedding Dresses · New York, NY

Designer Loft is a bridal shop in New York City that carries a unique selection of designers and styles. The store aims to provide a fun, relaxed and comfortable environment where you can find gowns suitable for any body type, age or wedding location. Designer Loft also offers various services,... (Wedding Dresses)

Classic Drycleaners and Laundromats
Classic Drycleaners and Laundromats
1 review
· Wedding Dresses · Lemoyne, PA

Classic Drycleaners and Laundromats in Lemoyne, PA takes great pride in offering an extensive list of wedding gown-related services. As a member of the Association of Wedding Gown Specialists they are masters of their craft. All of their gown services are performed on-site by their Certified Wedding... (Wedding Dresses)

The Wedding Embassy
The Wedding Embassy
108 reviews
· Wedding Dresses · Oakville, CT

The Wedding Embassy is a bridal attire boutique in Oakville, Connecticut. Your wedding gown is the most important element of self-expression on your wedding day, and should be both your favorite style and ideal budget. The Wedding Embassy promises to help you find that gown, and have fun while... (Wedding Dresses)

The Couture Closet
The Couture Closet
82 reviews
· Wedding Dresses · La Grange, KY

The Couture Closet opened in 2007 in La Grange Kentucky, a short 20-minute drive from Louisville, with the vow to give each and every bride a wedding dress shopping experience they would always remember, with customer service that was key! They have beautiful well-made gowns in sizes up to 30 and... (Wedding Dresses)

Konja's Bridal
Konja's Bridal
10 reviews
· Wedding Dresses · Berkley, MI

Konja's Bridal is a full-service wedding dress and bridal boutique located in Berkley, Michigan. With more than 30 years of experience helping brides find the perfect gown for their walk down the aisle. the bridal consultants and seamstresses at Konja’s Bridal are friendly, attentive, and... (Wedding Dresses)

Blue Sky Bridal
Blue Sky Bridal
126 reviews
· Wedding Dresses

Blue Sky Bridal is a bridal consignment and sample store with locations in Seattle and Portland. We offer new, once-worn, and sample gowns at a fraction of the price. Our store has countless options when it comes to finding a designer look for less. Blue Sky Bridal works with brides to help them... (Wedding Dresses)

Expressions in Silk Bridal & Prom
Expressions in Silk Bridal & Prom
11 reviews
· Wedding Dresses

Family owned since 1982, our mission is to be a friendly bridal store with quality merchandise at fair prices. We carry nationally known brands as well as private collections. Everyone wants to look and feel beautiful on their special day! Dresses and Services we offer: Bridal Gowns Bridesmaid and... (Wedding Dresses)

Castle Couture
Castle Couture
468 reviews
· Wedding Dresses

Castle Couture is famous for enveloping you in the luxury bridal shopping experience you've come to expect while offering you an incredible selection of thousands of gorgeous wedding gowns from many of the world’s best bridal designers. And now, we can also provide this experience to nearly your... (Wedding Dresses)

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Elegance Preserved
Elegance Preserved
102 reviews
· Wedding Dresses · San Francisco, CA

Elegance Preserved is a cleaning and preservation service located in San Francisco, California, that services the entire nation. They help clean, repair, and preserve your beautiful wedding gowns so that you may treasure in its original state. As San Francisco’s sole member of the Association of... (Wedding Dresses)

Bridal Elegance
Bridal Elegance
Wedding Dresses · Fort Smith, AR

Bridal Elegance is a professional wedding gown boutique located in Fort Smith, Arkansas. This experienced team has been matching clients with their dream dresses for more than 11 years. They will strive to provide clients with a calm yet warmhearted service from the very beginning, incorporating... (Wedding Dresses)

A & M Bridal Boutique
A & M Bridal Boutique
23 reviews
· Wedding Dresses · Platteville, WI

A & M Bridal Boutique is a wedding dress shop in Platteville, Wisconsin, that has over 35 years of experience providing attire for beautiful weddings. They service brides throughout Wisconsin, as well as Illinois and Iowa, and provide them with a big selection that has a small town feel. Their... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!