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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Veiled In Elegance
Veiled In Elegance
69 reviews
· Wedding Dresses · Geneva, IL

Veiled In Elegance is a designer bridal boutique that specializes in simple, timeless and quality bridal gowns. We have served Geneva, Chicago, & the Chicagoland area since 1995. We are a small shop with a big heart whose goal is to make every bride look and feel beautiful for their wedding day. We... (Wedding Dresses)

Lucille's Bridal Shop & Val's Formalwear
Lucille's Bridal Shop & Val's Formalwear
139 reviews
· Wedding Dresses · Orange, CT

A full-service bridal boutique and tuxedo rental shop in Orange, Connecticut, Lucille's Bridal Shop & Val’s Formalwear is committed to being more than just a single moment in the lives of its couples. A staple in the Connecticut wedding industry for over 50 years, the company prides itself on... (Wedding Dresses)

Door To Door Cleaners & Tailors
Door To Door Cleaners & Tailors
54 reviews
· Wedding Dresses

Door To Door Cleaners & Tailors is a Los Angeles, California-based company that provides gown cleaning services to brides throughout the Southern California region. For over 25 years, Door To Door Cleaners & Tailors, which is family owned and operated, has serviced the Los Angeles and Orange County... (Wedding Dresses)

Jan's Professional Dry Cleaners
Jan's Professional Dry Cleaners
Wedding Dresses · Clio, MI

Jan’s Professional Dry Cleaners is a company in Clio, Michigan, that specializes in wedding gown preservation, packaging, and museum quality cleaning. From vintage gown preservation to tailoring and alterations, the company provides personal services tailored specifically to your wedding dress needs... (Wedding Dresses)

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Meurice Garment Care
Meurice Garment Care
5 reviews
· Wedding Dresses

Meurice NYC is a luxury dry cleaning service with three locations: Manhasset, University Place, and 57th Street. The finest dry cleaners around assures you the best experience with some of our best specialist. Our specialists have 50+ years of experience assuring you that your dress is in good... (Wedding Dresses)

Bowen Cleaners
Bowen Cleaners
Wedding Dresses · Greenville, NC

At Bowen Cleaners, we provide exquisite care for your wedding gown—before, during and after your big day. Not only that, but Bowen Cleaners is the only cleaners in Greenville that won’t ship your gown out of town for cleaning. That means there’s no risk of it being lost, delayed or damaged during... (Wedding Dresses)

Bella Bianca Bridal Couture
Bella Bianca Bridal Couture
135 reviews
· Wedding Dresses

Bella Bianca Bridal Couture is a bridal store located in Chicago and Oakbrook, Illinois. The store features a wide selection of domestic and international designer wedding dresses. Choose from two elegant showrooms, including a luxe downtown boutique in Chicago’s premier fashion district and a... (Wedding Dresses)

Russo Tux, Dresses & Limousine
Russo Tux, Dresses & Limousine
34 reviews
· Wedding Dresses · Chelsea, MA

Russo Tux, Dresses & Limousine is a wedding attire and transportation provider based in Andover, Massachusetts. For over 60 years, the family-owned-and-operated business has provided tuxedo rentals to clients throughout the Greater Boston area, with locations in Chelsea and Stoneham. In 2000,... (Wedding Dresses)

New York Lace
New York Lace
132 reviews
· Wedding Dresses

New York Lace is a wedding attire service located in Taunton, Massachusetts. Serving New England’s brides for over a century, this family owned and operated bridal shop offers personalized service from highly trained, professional staff who are committed to detail and excellence. Your wedding dress... (Wedding Dresses)

Holly's Unique Weddings and Gowns
Holly's Unique Weddings and Gowns
26 reviews
· Wedding Dresses · Plain City, OH

Holly's Unique Weddings and Gowns is a full-service bridal boutique located in Plain City, Ohio, that serves the greater Columbus area. With more than 40 years in the wedding industry, this bridal salon offers a unique shopping experience that is fun, personal, and friendly. Holly's Unique Weddings... (Wedding Dresses)

Anne Gregory
Anne Gregory
52 reviews
· Wedding Dresses · Pittsburgh, PA

Our belief at Anne Gregory is that shopping for your wedding gown should be a special, genuine and unforgettable experience. Our dedicated and educated staff will work with you in our beautiful appointment rooms to help you create the look of your dreams. With a collection of beautiful couture... (Wedding Dresses)

Bridgestone Cleaners
Bridgestone Cleaners
Wedding Dresses · Brooklyn, NY

Bridgestone Cleaners offers green dry cleaning and garment care services in New York City. Founded in 1983 by Ken Kinzer, Bridgestone Cleaners is a family-run, environmentally-friendly dry cleaner that cleans everything ranging from handbags to wedding gowns. Because Bridgestone Cleaners uses... (Wedding Dresses)

Tintorerias Bosques
Tintorerias Bosques
Wedding Dresses · Mexico City, MX

Tintorerias Bosques is an exceptional wedding dress service company based out of Puerto Vallarta, Mexico. This company offers couples a variety of services to help altar, size, clean, iron, restore, and conserve wedding dresses both prior to, and following, their wedding day. Tintorerias Bosques... (Wedding Dresses)

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Pratt Abbott Cleaners
Pratt Abbott Cleaners
162 reviews
· Wedding Dresses · Portland, ME

With twelve locations in the greater Southern Maine area, family-owned garment care company Pratt Abbott has specialized in wedding dress cleaning and preservation since 1944. Accredited by the Association for Wedding Gown Specialists, Pratt Abbott is passionate about providing professional,... (Wedding Dresses)

Master Dry Cleaners
Master Dry Cleaners
Wedding Dresses · Traverse City, MI

Master Dry Cleaners of Traverse City, Michigan specializes in dry-cleaning services, including wedding gown cleaning. Established in 1949, Master Dry Cleaners is family-owned and attentive to quality customer service. They remain current in dry-cleaning technology, offering quality and professional... (Wedding Dresses)

Xandy's Bridal House
Xandy's Bridal House
10 reviews
· Wedding Dresses · Minneapolis, MN

Xandy’s Bridal House is a wedding boutique serving Minneapolis, Minnesota and surrounding areas. Dedicated to making the dress shopping experience a pleasurable and memorable one, you can expect impeccable service from this team. They understand what a personal journey it is to find the dress of... (Wedding Dresses)

Valotta's Tuxedo
Valotta's Tuxedo
4 reviews
· Wedding Dresses · Pittsburgh, PA

Two locations North Hills and South Hills Valotta's Tuxedo is locally owned and operated since 1977. We invite you to our showrooms for the largest selection and the latest designer styles. Suits and Tuxedos available for Rental or Purchase. For personal service, top-notch quality and the best... (Wedding Dresses)

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ZAKAA Bride
ZAKAA Bride
16 reviews
· Wedding Dresses · Ashburn, VA

ZAKAA Bride is a bridal brand headquartered in the DC Metropolitan area. Located in Downtown One Loudoun, the bridal salon flagship is home to a wide collection of couture bridal gowns, bridesmaids, and hand-embellished bridal jewels. ZAKAA's natural love for art, romance, design and all things that... (Wedding Dresses)

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Islip Cleaners
Islip Cleaners
5 reviews
· Wedding Dresses · Islip, NY

Islip Cleaners is a professional garment cleaning company in Islip, New York, that specializes in wedding gown restoration, preservation, and cleaning services. Since 1962, Islip Cleaners has serviced Suffolk County and its surrounding areas with the one of the finest wedding gown cleaning services.... (Wedding Dresses)

Bluebird Bridal
Bluebird Bridal
24 reviews
· Wedding Dresses · Huntersville, NC

Formerly known as Paige and Elliott. Bluebird Bridal is a team of five talented and passionate women who focus on developing personal relationships and providing one-of-a-kind experiences to brides while searching for their dream dress. What started out as a partnership known as Paige and Elliott... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!